If you take part in a trade fair and expect to get some return out of it, you cannot do without the trade show exhibits; they are the ones, which make your booth look interesting and worth a visit. They typically consist of some type of wall surface, which can be either a graphic image or a fabric surface on which a wide variety of graphic images can be attached. Earlier, one needed either to buy those exhibits or have them custom made. Today however, they are also available on rent. In fact, statistics say that more people are renting the exhibits rather than buying them. Indeed hiring the services of a rental firm is not only financially profitable, but also less hassling. Let us see why it is so.
Storage Of Materials Trade show exhibits cost money and so you cannot just throw them away once the show is over and buy fresh ones each time you decide to take part in one. If you indeed, buy those products, you must make sure that you have space as well as resources to store them. However, it is a fact that some trade show exhibits are quite bulky and they occupy more space than most can actually afford. On the contrary, if you hire these materials, the storage will be the least of your problems. The rental agencies will naturally take care of that; the materials after all belong to them only.
Transportation unless you are the one hosting the trade show, you would need to set aside some funds for the transportation costs. Again, since booths are quite bulky, you may need to hire trucking services as you will endanger the safety of the booth if you would just tie it atop a compact vehicle. If the event will take place in far-off states, there are high chances that you will also need to shoulder costly freight charges. The rental firms will be willing to deal with the transportation of the booths. Mostly, they include it in the one-time fees you have to pay.
Maintenance Charges Apart from storage and transportations, the maintenance of the trade show exhibits is another responsibility that will automatically fall on you should you own those items. Sometimes such work may cost quite a lot. However, if you hire them, you will only have to make sure that no damage is done to them as long as they are under your responsibility. Maintaining them is the responsibility of the trade show booth rental agency.
Variety In The Get Up Of The Stalls Under normal conditions, buying too many different types of trade show exhibits may not be financially viable and so if you want to use only purchased properties, you will naturally be restricted to few styles only. However, if you rent them, you can have variety in designs and get up. What is more, since it is their profession, they will have array of designs to suit the needs of their customers. Consequently, if you go to them, they will be able to create the required tone, which will highlight your products.
Customization Of The Exhibits: Just because you are only hiring them does not mean that you will have to do with run of the mill designs only. Even if you rent them, you can still have customized exhibits. Indeed, in these days of corporate rivalry, the exhibit rentals are willing to do everything they can to hold on to their customer base and to expand it. Therefore, if you want customized booth, do not worry; all you will have to do is to look for a good rental agency and provide the specification; that is all. However, for such extra work, you may have to pay at slightly a higher rate.
You Have time To Concentrate On Worthwhile Matter If you indeed offer the job on turnkey basis to some well-established trade show booth rental agency, you will be relieved of your worries, at least as far as preparing the booth is concerned. This will enable you to concentrate on other important aspect of the show. Indeed, setting up an eye-catching booth is only a part of the venture. If you want to receive some return out of the investments you have made, you will have to sell your product. By offering the job to the exhibit rentals, you will have enough time to concentrate on that.
These advantages can only be found in renting out booths. Decide carefully which alternative you should take so that you will have better chances of marketing on the trade show exhibit at the least expensive cost.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on display rentals and trade show exhibits, visit his site today.