Nobody can discount the advantages of participating into trade shows. This is where you can introduce your company to the market, launch innovative products and/or announce a major event your firm will undergo. Rising enterprises often gets the most out of it. However, they have often insufficient budget that they couldnt afford to make their own booths. But you can put your worries away as trade show booth rental companies will save your day. They will provide you customized booths that you can have for yourself until the show ends. Renting out have its advantages, saving money is one.
Some exhibitors might have doubts on renting out exhibit rentals. It might occur into their minds to simply buy one or customize their own. Of course, each choice has its advantages and downsides as well. However, depending on the circumstances you are in, it may be more sensible to rent out; just like when you have to participate in multiple shows at one time. Below are some of the few reasons why you should decide to hire booth rentals.
You will have less expenditure on materials and people to do the work.
You can free your mind on storing colossal displays, let alone the space and the fee.
You will have spare booths should you want to go to multiple shows simultaneously.
You may apply various marketing strategies as you have endless choices.
Size requirements wouldnt be a concern.
There will be fewer problems such as transportation should you want to exhibit abroad.
Even enterprises which have old booths from the previous trade show exhibits they have partaken in may have problems with restoring its splendor. In some cases, it would be cheaper to buy or rent a new one than to refurbish an old exhibit. Smaller companies share the same problem, the only difference is that there is nothing to restore but they cannot buy new one as well. Lack of budget is the most common reason why firms decide to rent out. Of course, you will have the freedom to customize your very own exhibits once you have enough resources. Owning one wouldnt be impossible especially if you will do well in the show.
IPO executives would often prefer to have as little as possible capital assets on their balance sheet. This is why they would definitely deem procuring a booth as a superfluous venture. As for some firms, they might have a liking for colossal and bulky displays but they dont have enough budgets to spend. This is another group who should consider hiring a rental firm. In some cases, organizers conduct simultaneous trade shows in different venues and the participants will be compelled to partake in both sites. It would not be a great investment for your firm to buy multiple booths just for rare occasions.
There are times when a firm deals with wide range of products/services. For instance, a corporation may be engaged with a line of clothing and snacks. There will be probabilities that they will need to partake to entirely different trade shows just to market all the products. It will be their best bet to take into account the hiring of rental companies for their booths. In addition, they have no power over the size of venue and the magnitude of the show. Renting out will give them the flexibility to adjust their needs and choices.
In this way, you can measure the space in different venues and hire booths based on the space available. The choice of whether to go for pop-up displays or modular displays can also depend on the size of the venue. So, instead of investing in multiple types of exhibits, you can rent them based on need. A company that takes part in only one or two shows a year held at the same venue may opt to buy their booths and rentals since they will know the exact amount of space they need.
Even these companies may prefer to get rentals so that they can have different looking displays each time rather than the same one. Those companies that participate in international exhibitions will definitely prefer to go with rentals rather than bring their own displays. This avoids overseas shipping charges, transportations and storage costs at the venue. Pop-up or modular exhibit rentals work out at 1/3 the cost of purchasing a similar display.
An additional upside of renting out booths over purchasing your own is the endless choices that you may have. Chances are you would only have one or two types of displays if you are not employing a rental company. It is most likely that the latter will offer you widely different sets such as pop-up or modular booths. It may even have fabulous add-ons such as double-decker island booths. Aside from saving from transportation and storage costs, manpower handling the logistics and tons of worries, this freedom to choose whatever design you want is indeed a big reason why you should consider renting out a booth.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show displays and display rentals, visit his site today.