Newly established companies can launch their products quickly by participating in trade show exhibits. This is a a great stage for established companies to keep themselves in the forefront of their competition and also launch new products. Trade show exhibits showcase the products and services of businesses. They also help the traders make direct contact with new customers. Instead of waiting for customers to read or see advertisements and then contact them, they can let them directly see new products and perhaps even to make a purchase.
Trade shows are also places where you will face off against your fiercest rivals. So, it is important for you to make sure you draw attention to your display. After all, trade show exhibits are forms of advertisements and to stand out in the crowd, your exhibit must be unique. Statistics reveal the fact that unless trade show exhibit rentals catch the attention of visitors, they will spend only an average of three seconds before a booth and walk off.
The fact that you need to kept in mind when selecting a booth idea is that it must display professionalism, look interesting enough to engage the attention of customers and showcase the products or services your company deals in. So, here are some tips for booth ideas:
Presentation
Company logo
Display products aesthetically
Visual presentations
Personnel
Organize space
Stationary
Brochures
Lighting
Cover the table presentations in your booth with excellent quality cloth that looks official and attractive. Display your company logo prominently on banners and various places. Display the products on the table so aesthetically. The display must have larger products displayed at the back and smaller ones in front. The personnel you deploy to your booth must have excellent professionalism in marketing.
The personnel you have employed should engage in pleasant conversation with visitors. They should speak about your products in a simple language and collect contact information from them. Don't leave your booth unmanned at any point of time. The staff must always be courteous, however irritating a visitor maybe. Confrontation with customers is never good. Make sure your personnel have enough patience to hear and answer all queries in a knowledgeable and polite manner.
If the trade show booth rental you have is large, then you can always have a small conference table set up where meetings with customers can take place. If on the other hand, the space is small, organize it such that displays can be seen and yet people can walk around comfortably without bumping into each other. Stationery, dustbins, water coolers must be kept for peoples convenience. Plenty of brochures, pamphlets or booklets about products on display must be kept to distribute to customers. Very often, people who visit trade shows will not take a decision to buy a product at once but want to watch a demo and decide later. Product literature will help them in this decision making process.
Even if you get trade show booth rental, have your own lighting if you cannot hire it. It will allow the visitors to see all corners of the booth display easily. Trade show booth rental sometimes are cheaper than owning your own booth, maintaining, storing and transporting it all over the country. Whether you rent or display your own really depends on how many trade shows you attend each year and the marketing budget your company has.
If you decide to go with trade show booth rental rather than purchasing a booth, most big cities have established booth rental companies. In fact, there is an entire industry that is established on all trade show requirements. Here, you can get different sizes and types of booths, exhibit rentals that are manufactured from vinyl, plastic, fabric, acrylic and such. The choice of your booth rental must depend on your own budget and the display area you are allotted at the exhibition center. Low cost, excellent booth displays are available, so scout the market and get the right one.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show booth rental, visit his site today.