There is no doubt that exhibit rentals are economic alternatives as purchasing and owning a booth would come with several more charges. Its advantages are wonderful as it doesnt start and end from financial reasons. For one, it can also give you numerous options and more free time to spend on other things that you have to attend to. However, it isnt that as good as it seems to be as there are also a few pitfalls that you should avoid. If you want to make renting out work for you favorably, you ought to steer clear from the following colossal mistakes.
Inefficiency In Planning The booths at the trade show needs careful planning. Since space is in prime, you cannot really afford to waste one inch of it, yet you must leave enough free space for people to move about freely within the booth. Moreover, the get up of the booth should also be able to generate enough interest among the attendees at the fair; only then, your sales team will have some scope for delivering their sales talk. However, not all rental agencies are good in booth designing. If you find that there is some error at the last minute, there may not be much scope for rectification. That is why you must first make sure that the rental agency has skilled personnel to undertake such a job.
Is Your Portfolio Receiving Enough Importance Sometimes it may happen that the trade show booth rental agency you have contacted has too many orders at their hand. In such a case, they may delegate your portfolio to some inexperienced person. If that happens, the output may not be as good as you had expected it to be. That is why along with making sure that the company has experienced workforce to handle such job you should also see that your portfolio has been allocated to one such person. Also keep an eye on the work in progress; making changes at last minute may not really be feasible.
Understanding Of Requirements It is not enough to have a finely designed booth; it has to be compatible as much to your products as to your target customer. Indeed, the size, shape and the get up of the booth should be just right for that. If the booth is too fine or too large, your target customer may actually hesitate to walk in and if they are too insignificant, they may just ignore it. Are you sure that the rental agency you have contacted understand this? Talk to the person in charge of your portfolio in details about such things and provide all the specifications correctly. Also, follow up regularly to make sure every thing is on the right track. Remember, making too many changes at the last hour will be difficult.
Settling for less there are times when businesses would settle for less when it comes to their booths just for the sake of saving up. Remember that attending in such events is like investing so once you decide to dish out your almighty dollar; you should decide to give it your best shot. It doesnt leave a thing from going on a date with a girl you have been eyeing on only to blow your chance away. If the quality of the slightly expensive booth is way better than the more economical ones, opt for the first alternative as you will have higher chances of generating more sales.
Save Yourself From Unscrupulous Contractors Indeed, some exhibit rentals can be quite unscrupulous and may charge you at exorbitant rates. To save yourself from them you should take quotation from a number of them. Moreover, you should read the fine prints in the contract paper thoroughly and be aware of all the clauses and by-clauses they have put into it. You must know that once you put your signature on the paper you will be legally bound by all the term conditions mentioned in it. Be especially aware about breakage or even fire; will you be required to pay if something like this happens and if yes how much that will be?
Make Sure You Are Doing Business With A Licensed Entity Indeed, it is important to see that the trade show booth rental you are doing business with has the license to do that. Such entities are generally are aware of all the laws relating to booth erecting and stick to that. By offering the job to them, you can save yourself from a brush with the law.
As I said, offering the job to competent exhibit rentals has quite a few advantages and if you follow the above tips, you can do so without any qualms.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on display rentals and trade show exhibits, visit his site today.