New exhibitors who take a trade show booth rental usually are in the misconception that making their booths very flashy will bring more potential customers. It is not true. One must have a quality trade show exhibit to impress the customers. It doesnt matter how many visitors come to see. Rather, what matters most is how interested are. The goal of a business that engages a trade show booth must be to impress customers. A memorable trade exhibit can help create sales or a lasting impression in peoples minds.
To engage the attention of people, make the best use of your trade show exhibits by using the following tips for the displays:
Make it neat and visible
Create the right impression
Make it a crowd puller
Have interesting giveaways
Make information easily available
Have the right personnel
Keep visitors busy
Follow up immediately.
Trade show exhibits must be neat, uncluttered and at eye level. If the display is way above the heads of average people, it can be read at a distance but not close by which will put off most people. Prices and product details must be clearly marked and visible. The display must create the right impression and a good sales strategy is to show that products are in high demand. Strategic sold signs on some products can give the impression that your products are in demand and interest more customers. A good way to give the right impression is to ensure your display is a crowd puller.
Have a prize draw, quizzes, computer games etc., to engage visitors. This will let the people feel that something interesting is happening here. More people get attracted by the contest with a prize draw and this will help you get their contact information. Another good way to have an interesting booth is to have scheduled demonstrations. For example, a company that sells juicers or blenders can have a demo every hour to demonstrate the product and give a free taste to visitors. People will be interested and seeing the crowd, more people will come along.
Have small, tasteful, yet inexpensive giveaways at your booth that will remind people about your business. Ensure the giveaways are placed in a place where people have to walk through your booth exhibit rentals to get to them. Having the right promotional material on attractive looking literature racks is important. This will help visitors know more about the products your company deals in, prices, shipping costs and other information. This saves them the trouble of waiting to get the information from salespeople. Apart from interesting color brochures or fliers, have some price sheets, order forms and business cards handy to give to visitors.
Having media at trade shows is very important that let people know about your products. So, have a press kit ready to give them. The trade show booth must not be left unmanned at any time even lunch hours. Have some technical staff at the booth to answer product queries apart from salespeople. Keep enough order forms and stationery ready to take information from customers.
Personnel at the trade show booth must be able to engage visitors in a pleasant way. Always have a friendly smile and however annoying a visitor maybe, do not let them see it. Find out what the visitors are looking for and offer them sensible solutions. Dont be over aggressive and dont intimidate the visitors. Get contact details from interested customers and keep in touch with them promptly after the trade show is over. This will make your company stand out in their minds and you are likely to score over competitors.
If you take a trade show booth rental, Consider two things quite seriously. First, ensure the trade show exhibits are interesting and visible and the second one, make sure that the visitors are duly impressed by the display. Trade shows can generate an enormous amount of business if organized in the right way.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and display rental, visit his site today.