Trade shows are nothing but simple options thru which companies exhibit their own products and / or services. Trade shows can also include industry related items too. For instance, computer hardware exhibit will have companies which make this specific item participate in it. If it is a general home life trade show it can be used for accessing kitchen accessories, bathroom accessories, television, washing machines etc will be displayed. No matter what type of product, trade show exhibits are ideal ways of marketing your products.
An important portion of any trade show next to the trade show exhibits is the booth themselves. This is of great significance as the products gets displayed in it and can be winning tool for some companies. Marketing managers do have the confusion whether to buy or to go for trade show booth rental. There could be number of reasons why people opt to rent a trade show booth and one of the main reasons could be financial aspect of it. If the company is going to participate only one or two shows in a year, then buying a booth could be waste of investment.
Buying a booth includes not only the initial investment but also cost of maintenance, storage costs, insurance costs, refurbishing costs, transportation costs and finally disposal costs. New start-up companies will not have the capital outlay to invest in booths and will prefer a rental. Besides, they will not know how trade shows will help them and will want to take part in a few to get a feel of the market before investing in a booth. Another reason to opt for a rental is the size of trade show venues.
There could be a total mismatch if you end up purchasing a 10-foot booth and participate in a smaller venue. The booth space allotted to you may not even fit in. However, if you rent it you can select the size of the booth depending on the size available at the trade show. International exhibitors do tend to rent booths since it can be an expensive proposition to transport trade show items purchased to get it across another country. Modular and custom exhibit rentals are certainly cheaper options compare to buying them.
Also, there are number of various modular exhibit rentals that are available from which you can choose the one you like and keep changing them for every trade show instead of going with the repeated trade show exhibit in case you happen to buy them. Overall, trade show booth rental can work way cheaper unless your company is a large multi-national company with flexible marketing budget. Typically, trade shows are hosted by cities which will have rental companies who would be able to do everything needed for the trade show. You can use them number of times to earn valuable discounts as well.
Trade show giveaways are a great way to promote a business and these can be simple or elaborate gifts depending on the budget. Some popular giveaways at trade shows include:
Gourmet food
Company products
Stationery
Fun gifts.
Get cups or tins embraced with company color, logo printed explicitly. These cups or tins can be packed with peppermints, cookies, popcorn or any other item that people generally prefer to take. The samples of the company products do make great gift options apart from an opportunity of showcasing the product to customers. Always ensure that you contain a contact number for people to give their feedback.
Product samples are good gifts for food companies. For example, if your company manufacturers baby food, confectionery and so on, small gift wrapped food packets with product samples can be offered to customers. Stationery like pens, pencils, diaries, paperweights, staplers etc. with logo embossed make good giveaways. Fun giveaways are good way to attract children. These gifts could be balloons or small toys again with the company logo printed on it.
Especially when selecting the giveaway item, do remember the following.
Cost
Appropriateness
Quality
Looks.
Always keep the trade show budget in mind and get cost effective products that are bought in bulk so you get a discount. The product should be appropriate enough to carry your company name and not send the wrong message. The giveaway has your company name embossed, so ensure the product is of good quality and also looks innovative and attractive. Giveaways that can be used like pens will always keep your company name in the mind of the customer, so choose the giveaway wisely so that it achieves the end result more customers.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and trade show display , visit his site today.