On a regular basis a fantastic return on investment is setting up trade show exhibits. To represent the companys image any CEO of a company realizes the importance of trade shows for they are a way for the company to showcase its wares and it a fine way. To check out the competition and to be assessed by a large pool of customers it is also a way. Every company must participate in all trade shows that represent their business it does not mean. In these places this could eat a lot into their budget, so they can select a few well chosen shows and take a trade show booth rental.
The competition is tough and cut throat in most businesses and hence the theme of trade show exhibits plays a vital role in attracting clientele. Before deciding on which ideas will be the most eye catching trade show exhibits, the event managers and advertisers hired by the company must consider the following factors:
Clients budget
Booth area available
Products that will be displayed
Target group
Kind of theme and exhibits that will appeal to people in different cities.
The event managers can go ahead and plan booth themes and trade show exhibits once the above factors have been decided along with the client.
The key factor is to make the trade show exhibits and the booth so attractive and eye-catching that potential customers will make a beeline for that particular booth. First in order of priority is to ensure the company logo is displayed prominently on stand-alone boards, on the company staff clothing, banners, tablecloth etc. Displaying the logo in such a way that it will remain in the minds of viewers is of utmost importance. The entire booth can be color-coded using the company's color schemes. Most companies have special color codes that will be used on the uniforms, logo and on furniture, walls etc of their offices.
In the trade show displays this same color scheme must be used. With some colored balloons and such especially if the target audiences are families with kids make a booth interesting. If you are at an international venue or showcase international products, then you can go with an international theme that will be striking. To take a second look at the booth for example, a French style display with small models of the Eiffel Tower or Arc de Triomphe will attract customers.
If the trade show is being held during festival time, then you can give the booth the flavors of the season while at the same time showcasing the products too. Sometimes, certain display boards like banners and literature racks can be rented out rather than bought by the company. These exhibit rentals can help a company save on their trade show budget. Trade show exhibits and booth themes are a good way for a company to launch new products and showcase their existing ones.
Since trade show exhibits and booth theme designs are so important, the company CEO must put a lot of thought into the type of marketing booth designer he chooses. A good designer will have a diverse portfolio of designs to suit the most demanding clients. The designer should have dealt with different types of businesses both big and small in diverse fields like electronics, clothing, household products, and children's educational products and such. The designer must also have elaborate and simple designs for the client to choose from.
The booth designs must be transported easily at minimum cost. Depending on products to be showcased, brands etc the booth designer should also be able to customize options. Schemes like complex island themes or simple elegant rack display options he must have plenty of standard options and even some high end and elaborate. For trade shows is essential for a company to maximize their presence at a trade show using a reliable booth designer.
Vsit a few trade shows and see the most attractive displays and eye-catching booth designs so. With them about their client portfolio and costs next, get the name of the booth designer and have a consultation. Discuss all price points like cost of design, exhibit rental cost, design implementation cost etc. At a prominent trade show the best way to kill a business is to have a shabby and antiquated booth display. To help build your company's brand image so, ensure you get the right booth designer.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and trade show rentals, visit his site today.