The booths that businesses use in trade show booth exhibits play a big role in generating human traffic. This is due to the fact that it is what people will first see the moment they lay their eyes on your stall. It is the primary reason why everything is being done in order to make it enticing. It has to attract the people so that the front liners can start an interaction and hopefully, can make a sale. There are two options on how you can obtain them; either you will rent or you will buy your own. Each has its own up and downsides. This article will give you insights in order to make an appropriate decision.
Judge Your Resources Resources can be of two types, financial and human. Both these categories should come into play when you decide whether to make out right purchase of trade show exhibits or to rent them. Making out right purchase may involve heavy investment right at the beginning; what is more, you may need human resources to set up or dismantle the booth. Renting the booth is always cheaper; moreover, if you give out the contract on turnkey basis, everything will be taken care of by the booth rentals; you will get a professionally built ready-made booth right on time. You just need to select the design; it will be the responsibility of the rental company to execute it.
Living Up To Your Corporate Branding: The trade show booth rental agencies are generally professionally run and so by hiring the trade show exhibits, you can have finer booth; but will that reflect your corporate branding? Do the rental agencies have the required skill to produce what you exactly want? We do not mean to say that it will not; good rental agencies with the right kind of price structure can indeed offer the best; but if you buy the exhibits, taking care to choose only the best or the most appropriate, you may have a better booth at a reasonable rate.
How Frequently You Plan To Participate In Trade Shows This is also an important question. If you do not frequently take part in trade shows, renting the trade show exhibits may be a better idea. The cost will much less and what is more, you do not have to bother about transportation and storage of materials. On the other hand, if you participate in the trade show quite frequently, you will do much better to own some of the pieces at least. Hiring displaying at frequent intervals is anything but cost effective.
Disposal Of Old Trade Show Exhibits If you take care of them, used trade show exhibits too can fetch you a relatively handsome return. Therefore, before you opt for rental purely on financial compulsions, do consider such an option as well. Indeed, making outright purchase may turn out to be costly, but it has quite a lot of advantages. Now, if you can recoup some of the expenses in this way, you should at least seriously consider it.
Making Sensible Purchases Requires Time Do you have time on hand for selection of trade show exhibits? If you do not have that, opting for the exhibit rentals is possibly your only solution. Therefore, along with other aspects, look at your timetable as well. If you find you will not be able to provide as much time as is necessary, it is far better to contact some well-established agency and offer them the job on turnkey basis. Your job will be limited only to providing specification and they will take care of rest.
Customization customization is very important in marketing your products and this ought to be manifested in exhibit rentals too. You can be more confident in this matter when you purchase your own although rental firms can offer this option too. However, you may be charged with higher rates.
Therefore, we see that both these options have some pros and cons. However, a beginner should always opt for renting; if he wishes, he can buy the exhibits once he gathers enough experience and starts participating in trade shows regularly. Also, remember that, displays can attract people only to some extent; you also need well-trained sales personnel to further the interest and to achieve your goal.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display rental and trade show display, visit his site today.