The benefits of the trade show exhibits cannot be discounted. This is why you cannot afford to go there unprepared. Start your preparations by formulating goals that will be your guiding framework. The objectives ought to be achievable and definite. Everything else will follow such as what type of booths you should employ and which segment of the market you should cater to. Do not make the colossal blunder some firms would make. They would go in the show with preparations only half-done. A good plan is the one that is well thought-off and well carried out. Veteran exhibitors would not miss a single tree in the forest and so you also have to look all the factors.
Little do they realize that a large scale trade show can be spread over hundreds of square feet of space with many competitors vying for the same customers. Chances are that in such an overwhelmingly large set-up, customers can miss visiting your booth. So, a marketing team must have some proven strategies to get crowds to visit their trade show booth rental such as:
Position of the booth
Banners at the entrance
High energy music
Great visuals
A crowd-gatherer
Live presentation
Giveaways
Innovative flooring
If you want to generate as much traffic as you want, it would be best to secure a good spot in the site where the trade show will be held. It can be in the point not very far from the entrance or exit. Regardless of your preference, you ought to guarantee that you will be placed along the primary pathways or you would risk being missed out by the audience. You must bear in mind that people tend to go to directions where there is commotion as they perceive there is something to see in there. In addition, they have very little interest. They wouldnt bother to look at the booths in the back if they think that lane presents similar products. Not pleasant spots can be remedied by catchy entrance banners.
The signage can have colorful lights and your name in bold letters along with your booth number. Make sure that you have some high-energy music that will draw attention to your booth. The choice of music and the volume is critical for you cannot have the music blaring so loudly that it drowns out all conversation and gives everyone a headache. Have great visuals of your products this can be colorful signs, 3D signs or even a big television display.
It is very important to have good marketing people to gather the crowds and direct them to your booth. These staff called people movers can entice people to the booth and then take them from one presentation or activity to another. Visitors will get a full insight about the products you sell, their benefits, costs and various other details. Give them informative brochures that they can take away along with contact details that they can use.
Have a visitors book where they can leave their information, if so desired, and they can be contacted later. Depending on the products being sold, you can even have a live presentation. For example, if you are a company that sells healthy snacks for the family, you can have a presenter who speaks about the products, gives everyone present a complimentary hat or balloon with the company name printed, and have a lucky draw that will win them a years supply of healthy snacks.
Include the audience into your activities. It is one of the surefire ways to make them feel that hey are important. Awarding of freebies is another good way to increase your chances of converting leads into clients. In addition, your exhibit rentals should be enthralling too. It ought to be different from the rest in order to further generate traffic to your booth. You can achieve it through checking on the aesthetic value of every part including the flooring as you will be noticed by everyone who would enter.
For instance, there was a company who participated in the trade show exhibit in Chicago which used an innovative design. This firm came up with the idea of putting footprints as their graphics as they have a footprints in the sand concept. It indeed improved the looks of their booth. The graphic was digital though they also made use of a real carpet with sands on it. The visitors had fun following the footprints that led to Lake Michigan, passing along some of the significant landmarks on the way. Similarly interesting flooring ideas will surely draw people into your booth. Squeeze out your creative juices and keep the people coming your way.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and display rental, visit his site today.