Renting trade show exhibits can most times be more cost-effective rather than purchasing, maintaining and transporting one to various exhibition venues. The ideal exhibit whether purchased or rented can go a long way to draw attention you your booth during exhibitions. The prime aim of participating in these shows is to ensure maximum foot traffic to your booth and then converting a good percentage of this to concrete customers for the company.
Below are some valuable tips regarding employing trade show booth rental. This will increase the likelihood of your being successful in the show you will participate in.
Settle on display that could be set up and transferred without problem.
Go for ones that are lightweight.
Ensure that your display is flexible so it can adapt to any venue.
Choose one which design is simple yet impressive and enticing.
Make a memorable setting where the clients and leads will be comfortable in.
Even though all exhibit rentals are available around the vicinity of the exhibition hall, they still need to be transported to and from the venue. So, get trade show displays that are easy to transport and set up. In this way you can save on installation and dismantling expenses. Make sure the booth rentals are not too flimsy such that they will breakdown or fold up. This will look very shabby and present a poor image of your company. So, while it is best to choose an affordable rental option, do not go for a very cheap option. This could work against your company for rental companies who give cheap rentals will cut down on the quality of the items they rent.
Technology keeps on improving over time and it only boost the clamor for new exhibit options. It has been contributing to already wide range of display alternatives that include aluminum ones. There are other equally cool designs such as straight and curved modular booths in varying sizes. All you need is your creative juices to mix and match and come up fabulous combinations. This paves the way for customization which has been a trend for some time. At the end of the day, the rental firms differ only in terms of quality.
It is of paramount importance that you carefully lay out the floor plan of your booth. This is to allocate carefully the space that will be given to you. It will also be great if some parts of the displays will serve many purposes. For instance, the dividers can serve as free standing displays where you can out in interactive screens and other equipments which can clients use to browse on something. You can also set aside a space where you can entertain leads that are highly interested with your products and/or services.
It is important that your trade show exhibits are displayed in a manner that is impressive and free from clutter. A shabby display with multiple tables, shelves and other stuff fighting for space can confuse customers. If there is not enough room for them to walk around, they can just walk past your booth to your competitors. So, depending on the space available at the exhibition venue, rent a booth that will allow display of your products in an elegant and uncluttered manner.
Since the organizers will not likely reveal to you which companies would attend the trade show with you, you would have no clue if there will be direct competitors. You can eliminate or have an edge in the competition by coming up with an alluring booth that conveys your marketing message that can be easily understood. Keep the audience coming through installing gobo lights, 3D or laser displays or even huge banners. This will keep your booth visible even from a distance. If this wouldnt grab their attention, you can perform interactive games such as quiz shows or you may give perks they will surely love.
Your clients and leads would surely appreciate if you will give them freebies. You can give away something that they can use such pens and paper weights. Regardless of the type of stuff you want to present to them, make sure that you have embossed your firms name in it if you cannot come up with one that has something to do with the product and services that you are marketing. Do not forget the key people who would be in direct contact with the clients. Keep in mind that the latter can move on to the competitor if they will not be satisfied with your people. Taking heed of all the tips herein will certainly make your booth profitable.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and trade show exhibit, visit his site today.