A trade show is a great means of publicity for a company to highlight its new products and to reach more customers in a very short space of time. This is one of the best ways to reach a larger audience, check out the competition and introduce the media also to the products and services of a company. A piece of news item in the newspapers or in television news channels highlighting your exhibits is great publicity for your company.
It is not easy for the companies having a specific budget for marketing to create trade show exhibits on a budget. Hence, a wise marketing manager will always try to minimize the investment as much as possible on trade show exhibits while trying to maximize returns. So, here are some tips that can help increase returns:
Have smaller scale exhibits
Know when to invest on new booths
Give a classic makeover
Have attractive banners at prominent places
Don't be extravagant
Trade show booths are expensive to purchase. So it is better to get smaller size booths if it serves the purpose. Consider the products you are going to display and how many people are expected to visit the booth at the same time. If the people will keep moving continuously, then a smaller booth will do. If you are going for a trade show for the first time, you can opt for an 8-foot booth that will have enough space. If you are planning to attend only occasional trade shows, then go for trade show booth rental. In this way, you need not invest in buying and storing a booth.
In most of the big cities where a trade show is held regularly you will find trade show booth rental companies and you can get all your supplies from them. If you already own a booth, then you must replace it at right time and buy the latest model that will bring notice to your trade show exhibit. Most people postpone buying a new booth which is not good. Nothing speaks poorly of a company and its image than a booth that is dilapidated and falling apart.
Buying a booth requires a lot of money. So choose a booth that has classic design and will not get out dated within a year and needs to be replaced. The booth you buy or rent should reflect the image of your company. You also can go for large banner stands. An attractive banner designed well and displayed 3 or more at a time in a neat alignment can make a good trade show exhibit. Not only that. Banners are cheap to make, easy to transport and store. More over, banners can be re-done every year to give a new look to your displays.
Finally, always keep your budget in mind and spend wisely. Make a list of trade show exhibit items you need and get only essential items. Make sure you buy trade show exhibit items that you really need and not ones that will wear out soon. For this, it is better to buy from reputed companies even if you pay a little more. For then you will know that you will get quality products that will last long.
Whether you decide to buy or rent your booth, there are many types of trade show booths and knowing about them will help you make the right choice. Pop-up exhibit rentals are a great way to make your presence felt at a trade show. These pop-up in certain ways and have unique 3D designs and you can have different features incorporated like lighted displays, musical set up etc. These displays are easy to store, transport and set up, for they are foldable units.
Table exhibit rentals are perfect for smaller trade show halls where space is a constraint. They are well designed, look great on a table and are cheap to rent. Table displays are often used along with a full scale display when there is enough space. Modular exhibit rentals are the most popular ones. They come in sections which can be rearranged each time to bring a new look. They are easy to take down, set up, transport and store. The choice of exhibit rentals really depends on the type of products on display and the marketing budget.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on displays and exhibits and booth display rental, visit his site today.