Hiring the right kind of trade show exhibits to attract your potential customers at any trade show is essential, but often not enough. Since such shows are always organized to promote a specific industry, the competition is higher here. Know that your rivals will not only target the same set of customers, they will also have more or less the same type of exhibits to attract those customers. In such a case, you need to do more to make them aware of your presence and remember you even once the show is over. Distributing gifts is one way to do that; but if you want any return, here too you need to follow some guidelines. Let us first talk about that.
Freebies Should Be Useful Many companies offer gifts; however, most of these gifts land up inside the waste bin soon enough. Make sure this does not happen to your gifts too; unless the customers have them in front of their eyes for some time at least, there is no pint in spending money on them. That is why you should take care to select something your visitors can use if not everyday, at least often enough. Remember that the gifts need not be something grand or expensive; if selected carefully, smaller items can do the trick as well.
Each Item Must Bear Your Name Public memory is short and so unless your name is engraved or imprinted on the items, people may forget you. Always have your companys name and the logo imprinted on the gift items. That way the user is going to be reminded of your products each time they use the gift. What is more, others may also borrow the item from him and if they do, they too will be aware of your products. That way you will have more exposure than you actually bargained for.
Different Gifts For Different Categories Of Customers Freebies are not free for you; they do cost quite a lot and so you must make sure you get proper return from the investment. Secondly, not every gift will be suitable for every customer. For example, a customer, who is sure to buy a high-end product, will not think much of a use-and-throw ballpoint pen. He needs to be offered something more substantial. Contrarily, a casual visitor to your booth cannot be offered something very expensive. That is why it is wise to choose different types of gifts for different categories of customers. Therefore, as you look for the right kind of trade show booth rental, also look for different categories of gifts.
A Few Ideas
Therefore, we can say that the gifts you buy should be as much attractive as they are useful; moreover, your name should be imprinted on them and finally, you must get different categories of gifts for different people. However, that does not tell us what we actually can buy. In reality, you can offer anything provided they are priced reasonably and are compatible to your nature of business or brand value. Let us look at some common items.
Pens and/or highlighters pens and highlighters are the best for people who are voracious readers. Students, teachers, reading enthusiasts and many others will be included in this group. This is something that comes in handy. Best of all, it is not too expensive to buy pens. Make sure you imprint your name on it.
Custom coffee mugs almost everybody drinks coffee and this is the primary reason why you cannot go wrong with this idea. But nothing will beat personalized mugs. You can hire someone who would put in names for instance on the coffee mugs. This will be surely better appreciated than a generic mug.
Flashlights torches can come very handy. It is being placed in a strategic position at home as it is one of the essential items in a household so whenever it will be needed, you can count on the high possibility that your company will be remembered by the persons you will give them to. Additionally, it isnt only night time that it can be used but whenever one has to crawl in the dark.
T-shirts these items can quite cost you more. Hence, it may be given only to persons who are very interested in your products pr to those who have already made a purchase. It will be best if it will come in different colors and sizes. The recipients can always give it to whomever he wants to if it wont fit. You really dont have to anticipate their sizes but it will be better if they can have choices.
Notepads It is also a handy gift. Since the printing of notepads with your name on it is cost-effective, you cannot go wrong on this.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on display rentals and trade show display, visit his site today.