If you are an entrepreneur, you should always try to attend one or two trade shows every year. They are different from ordinary consumer fairs in that they are usually organized for the companies in a specific industry to achieve certain targets. Indeed, such fairs will not only help you to demonstrate your latest products and services, but will also enable you to study the activities of your competitors and examine recent market trends and opportunities. However, on the con side, because most of the exhibitors target the same set of customers, the competition is tougher here. Nonetheless, if you choose the trade show exhibits carefully, you will have your half work done. Here are some points you can look into before you take part in such a show:
Make sure that the size of the display is just right. the size of your display will affect the flow of traffic into your booth. This is because it is most likely the first thing that they will see. It can make them be enticed or repelled. Make it huge and the prospective clients may feel that it is quite intimidating. If you do the exact opposite, it might be unnoticeable. This of course would result in low traffic; meaning, low number of prospective clients that you can convince that you have the right product and lower sales. In a larger scale, it may also lead to losses.
The Importance Of Planning: Make a preliminary design of the booth. Most people today go for trade show booth rental; if necessary, you can talk to the rental agency about the set up of your booth. Make sure it is completely clutter free. Ideally, there should be enough space for your customers to move about freely within the pavilion and to sample your products from close quarters. In fact, this is one of the main reasons why you are here. Therefore, leave enough passageways for your customers and make sure they do not trip over something and fall down. If your type of business requires it, set aside some corners for consultations and discussions.
Make a checklist of what you will bring for the exhibit. more often than not, one important thing that you would need for the event gets left just because the people handling the preparations tend to be forgetful especially as the exhibit day gets near due to excitement. This is totally understandable. But imagine the loss and embarrassment. The best thing that you can do is to prepare a checklist of all the tings that need to be done and to bring. Place them all in one container so that you will leave out nothing and you will not have to bother worrying, let alone going back to the office just to fetch it.
Strategize. remember that most likely, you arent the only business in the exhibit that markets the same product or services. There will always be a competition even if you say that it isnt stiff. You ought not to underestimate even a rival that seems to be the underdog. Strategize. Think of ways to eliminate the competition or at least, landing in good place if you cannot beat them over. What marketing strategy do you think would work best for you? Consider your goals, resources and your people in order to come up with an appropriate decision.
Come up with engaging activities to attract potential customers. the attention of the prospective clients will be limited, especially the ones who would want to check out all the booths. Make the most out of those little time they will give to you to convince them that it is you who have what they need. Giving them flyers is a good idea as they can always turn to it afterward. Make sure that you put in those papers the right information including your contact details. High tech exhibit rentals can indeed be a good way to entertain your clients, though this would only work favorably to a few businesses.
Post Trade Show Activities As I said, very few make any direct purchase at the shows and so it is important for you to follow up all the leads that you have collected over the period. Call on them directly or at least send emails to your prospective clients making the same offer. If you follow the leads determinedly, you are sure to get the return that you had hoped to get out of the trade show.
Therefore, we see that all round planning is essential for making your participation at the trade show successful. However, some trade show booth rental agencies work on turnkey basis. You can offer the job to them as well. They have the expertise.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show display rental and trade show exhibit, visit his site today.